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Abu Garcia, Fishing Innovators

One of the leading brand in Fishing tackle in Europe, Abu Garcia, you would think they would have began making fishing tackle and fishing equipment. This is not the case though. Abu Garcia was started by Carl August Borgstrom. It was then called AB Urfabriken. They originally started as manufacturers for pocket watches, telephone timers and taxi meters. Borgstrom had a brilliant talent for light precision engineering. After WWII , the demand for taxi meters was not there anymore. So that is when Abu Garcia turned its attention to fishing tackle and fishing gear. Abu Garcia now develops the best precision reels all over the world.  Abu Garcia received the honor “Purveyor To The Royal Swedish Court”, a distinction bestowed only to the best manufacturers for exceedingly high standards .


Abu Garcia remain committed to providing fishermen and anglers all around the world, the best fishing tackle and fishing lures that they can craft. Here we are going to look at some of our favorite fishing tackle by Abu Garcia.


Abu Garcia | Ambassadeur Baitcaster Blue Max Reel | LH


Abu Garcia Blue Max Ambassadeur Fishing Reel


This fishing reel looks beautiful and has all the features you want on it. The sky blue dome and metallic silver wrap around makes this reel very pleasing to the eye.

Quality competitively priced low profile reel for lure anglers


Two ball bearings and 1 roller bearing

Reel Size 20

Drag Type Disc Drag

Gear Ratio 6.2:1

Bearing Count 3

Max Drag lb 6.5lb | 3kg

Mono Capacity m/mm 175/0.30

Reel Handle Position LH - Left, RH - Right

Weight 225.00

Retrieve Rate 54cm

Braking System Disc

Reel Spool Material Aluminum

Spare Spool Material No Spare Spool

Braid Capacity m/mm 165/0.12



Abu Garcia | Atom | 35g

Abu Garcia Fishing Lure Atom 

The Atom spoon was first sold 1949 and it's still a best seller and a great catcher. Its classy look and fantastic action make this the ideal for all freshwater predators. This famous pike lure has quite literally caught thousands of fish over the decades. For best results using the Atom - fish it slow and steady and wait for the hit. We have the Abu Garcia Atom available in several colours and sizes.



Abu Garcia | Beast X | Pike 862 | XH 40-140g | Spinning Rod

Abu Garcia Beast X Spinning RodAbu Garcia Spin Fishing Rod



BEAST X is designed for big pike fishing. The rods are built on strong, powerful and reponsive 30T carbon + Nano Technology blanks - capable of casting big lures, setting the hook strongly and fighting the biggest of pikes.
The high quality, light weight Fuji guides provide the perfect guiding of strong braided lines and the rods are finished with light weight ergonomic reel seats. The handle is made of high density material, lasting extremely long. The BEAST X series are the way to go when you are looking for reliable, strong pike rods with quality components for an affordable price.

  • BEAST X rods are dedicated to pike fishing
  • Developed for predator anglers who chase moster pikes
  • Strong and high quality 30T + Nano Technology blanks
  • Strong Fuji® double leg guides
  • Cork handle grips